JALA Art Program
The JALA Group is launching an Art Program to infuse oriental aesthetics into business operations and create a highly artistic work environment. This will imperceptibly cultivate the staff’s artistic sensitivity. With enhanced sense of beauty, fashion styles and artistic taste the staff’s unlimited imagination and creativity will be expressed in all details of brand images, visual presentations and product development. The uniquely designed brand images and products will boast our distinct characteristics both traditional as well as innovative, reflecting the beauty of nature, the beauty of humanity, and the beauty of science and technology. Our customers simply love the world-class cosmetics with rich artistic appeal. It makes their life more enjoyable.
China is not lacking strong enterprises; what’s lacking are popular brands that represent Chinese values in a profound way. This shows little confidence in one’s own culture. JALA Art Program will focus on extending the Chinese culture while converging with art expressions in the West. It will introduce renowned artists and their art works of various countries to showcase artistic contrast and integration of the East and West.
As a long-term non-profit undertaking, the JALA Art Program will stage an annual art exhibition intermingled with smaller-scale cultural and art activities. The events will center on the theme of preserving, carrying on, and innovating the aesthetics of oriental art.
JALA will join hands with artists to promote the dialogue of fine Chinese cultural traditions and values with the current global trends, fostering harmony of the oriental and Western arts and cultures, thus embracing the dream of beauty in diversity.
First Exhibition: Magic Ink
The ink used in Chinese calligraphy and painting is the most sentimental element in Chinese art. It embodies the beauty of artistic imagination. In the Exhibition Title, the Chinese character of beauty (MEI) is hidden in the character of ink (MO), reflecting the subtlety of Chinese beauty. It also represents JALA’s relentless pursuit of beauty as the leader of China’s cosmetics industry.
Second Exhibition: Color as Pun
For the Title of this Exhibition, we deliberately chose the Chinese character YAN, which relates to both countenance and color. Using magnificent color, we are expressing our love and caring for beautiful things in the world, as well as the never-ending human desire and pursuit of beauty. The works on display are primarily from the Chinese tradition, in essence and form; yet at the same time, they break through the restrictions of ink and materials to demonstrate the contemporary styles of traditional Chinese art.
Third Exhibition: MAYSU and the Oriental Garden
In the Chinese aesthetic tradition，the term “oriental garden” should not merely suggest a classical garden, superficially decorated with exotic pavilions and water lilies, but more deeply, it refers to the pure heart of a lady of the orient. She lives a quiet yet elegant life with rich romantic sentiments. It is the highest appreciation of the feminine spirit from an ancient culture. At this Exhibition, Sun Jun, the artistic photographer demonstrates his new perspective and insights of the fine qualities of oriental women through unique photos. While searching for the missing interpretation of an oriental garden and China’s dream, the artist creates a garden even more wonderful than classical paintings.
Fourth Exhibition: Beautiful Appearance
The elegance of a lady is reflected in how she looks. In this Exhibition, the graceful images blended with well-chosen hues radiate wisdom and serenity and reveal the spiritual strength of oriental women. The art of the Chinese woman’s makeup progresses as fashions change. The “Peach Blossom” makeup worn by woman ushers at the China Pavilion of the 2015 Milan World Expo was especially designed by JALA’s flagship brand MAYSU. It perfectly portrayed the charm of oriental femininity.
Fifth Exhibition: Flowery Embroidery
Flowers are said to have been an early adornment in human history. They light up the world wherever they appear. Thus the Chinese created classical gardens to cultivate flowers and to nourish the human spirit. The flower is the source of Chinese aesthetic tradition as well as the inspiration of our MAYSU brand. At this Exhibition, twelve pieces of flowery embroidery artwork illustrate the concept of “renewal”. It offers hearty congratulations to MAYSU for the one-year anniversary of its new line of cosmetics on the market. The exquisite embroideries of rich cultural heritage adorned with lovely flower arrangements lead us to the Miao village to listen and explore vivid life stories of the villagers.
Sixth Exhibition：Kim Xu 10th Anniversary
The ideas, feelings, and aspirations deep in one’s heart will blossom in ten years. Young artist, Kim Xu, displays his one-decade endeavor through the artwork of symbolic female faces. These works echo the theme of the Third Exhibition: entering the spiritual world of the beautiful women, and offering heartfelt praises in unique forms.
Seventh Exhibition: Artistry in Paper
Fifty-One renowned graphic designers from Shanghai, Nanjing, Hangzhou, and Chengdu gathered for the 2016 Chinese New Year. They have made a variety of superbly designed red envelopes, using various kinds of paper materials and printing techniques. The Red Envelope, a symbol of the traditional folk culture, has thus been transformed to a contemporary expression of etiquette, blessings, and happiness.